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Google Adword

How Exactly Does Google AdWords Work?

The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad. Now every time someone does a search on Google, an AdWords auction is created. Every advertiser who has a keyword match to the search query competes in the auction. How well each advertiser competes is based on their Ad Rank. Again, using a slightly simplified version:

Ad Rank = Quality Score * Bid

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Choose Perfect Package for you Search Engine Optimization

SEO package

Search Engine Optimisation is about improving your website’s position in search engines. The team at inroyable know how search engines work and how to optimise your site so that it gets ranked on the front page across all the major search engines. Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning top 10 search engine placement. Learn more about the search engine optimization process and discuss an SEO strategy for your site when you contact a search engine specialist today.

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Social Media Marketing

Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. Social Media Marketing facilitates lead generation, leading to higher ROI and conversions. Along with helping the SEO aspect of the website by making the user feel he is a part of the company, it also provides greater inbound traffic; not to mention maintaining brand consistency. Since a brand is the image of the company, social media enriches visibility through social exposure by targeting current market trends to find out users’ views and opinions.

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